The Regional Air Service Corporation (RASC), a 501(c)(6), was incorporated in the state of Nevada in February 2015. However, it was originally formed as the Regional Marketing Committee in 2001 to support the Reno-Tahoe Airport Authority (RTAA) in efforts to maintain and grow air service, and to promote the Reno-Tahoe area as a year-round travel destination. The purpose of the corporation is to bring together public and private organizations with marketing dollars and expertise with the singular goal of positioning the Reno-Sparks-Lake Tahoe region as one destination, to identify national and international markets, to increase air service to and from the Reno-Tahoe International Airport and to target tourism and business industry goals for cooperative action.